Livestock Genetics Developer GENEX And Genetics Australia Form JV To Expand Global Footprint


Source: GENEX

GENEX, a leading global agricultural cooperative headquartered in Shawano, Wisconsin, and Genetics Australia, Australia’s largest artificial breeding supplier cooperative based in Camperdown, Victoria, finalized a strategic joint venture on July 1, 2023.

While URUS, the parent company of GENEX, is the majority shareholder of this new joint venture, GENEX will serve as the operating partner. This enables GENEX and Genetics Australia to form a cooperative-to-cooperative relationship with strong synergies and deliver even more value to their members, customers and stakeholders.

Through this partnership, Genetics Australia will gain access to a wide range of innovative products and services from GENEX, including elite genetics derived through the renowned PEAK Genetics breeding program; this will enhance Genetics Australia’s ability to deliver high-quality genetics to its members and customers.

In addition, the joint venture grants URUS A.I. market channels valuable access to Genetics Australia’s diverse grazing genetics and local Australian semen production capabilities, along with the opportunity to expand its global footprint. Through this collaboration, GENEX will further meet the diverse needs of its customers around the globe by offering an expanded portfolio of genetic solutions while leveraging Genetics Australia’s deep knowledge of the grazing genetics market.

“This joint venture is a testament to our commitment to drive innovation and deliver top-notch genetic solutions to our members and customers,” states Huub te Plate, CEO of GENEX. “Genetics Australia shares our passion for excellence, and we are excited to combine our expertise and resources to shape the future of the cattle genetics and reproductive services industry. Since GENEX and Genetics Australia are both cooperatives with a deep history and passion for our members and customers, this joint venture makes perfect sense.”

Echoing the sentiment, Anthony Shelly, CEO of Genetics Australia, comments, “We are thrilled to join forces with URUS and become an operational partner with GENEX, a global leader in the industry. This partnership will unlock significant opportunities, enabling us to provide our members and customers with access to a broader range of cutting-edge genetics, products and services. We believe this collaboration will help accelerate genetic progress and deliver industry advancements in Australia and beyond.”

Together, these cooperatives will be at the forefront of driving positive change within the cattle genetics and reproductive services industry. Both organizations are working closely to integrate, share knowledge, and develop new and enhanced offerings for dairy and beef cattle producers around the globe.

For more information about GENEX, visit For more information about Genetics Australia, visit


GENEX is a global agricultural cooperative leader dedicated to providing innovative genetic and reproductive solutions to progressive dairy and beef members and customers. Headquartered in Shawano, Wisconsin, GENEX operates globally and serves customers in over 70 countries.