A Norwegian ag tech firm developing virtual fencing systems has secured more than $35 million in Series B funding, marking one of Europe’s largest agriculture technology investments of 2025. The funding signals growing momentum for digital tools that help producers manage livestock more efficiently while supporting climate goals.
Nofence, founded in 2011, has developed GPS-enabled collars powered by solar energy that allow producers to set “virtual” pasture boundaries managed through a mobile app. When cattle approach the boundary, the collar delivers escalating audio warnings and, if necessary, a mild electrical pulse. After a short training period, cows adapt to the system.
For dairy producers, the technology offers potential to improve rotational grazing practices, boost forage quality, and reduce labor tied to installing and repairing fences. Since entering the U.S. market earlier this year, Nofence reports adoption across 48 states. Globally, the company has sold more than 150,000 collars, underscoring strong demand for its technology among livestock producers.
The investment underscores how technology is becoming central to sustainable agriculture, with dairy producers seeking solutions that lower costs while improving animal welfare. Virtual fencing offers one path forward, especially as herds grow larger and environmental expectations increase.
