Loveland Products, Inc., the proprietary brand of Nutrien Ag Solutions, has announced the launch of three new crop input technologies aimed at meeting the evolving agronomic needs of Canadian producers. The newly introduced products—BLACKMAX WSG, Radiate Plus, and Prevade—are designed to boost nutrient efficiency, improve plant resilience, and enhance herbicide performance under Canada’s diverse growing conditions.
BLACKMAX WSG is a dry, water-soluble carbon-based soil amendment formulated to enhance nutrient uptake and soil health. Utilizing Loveland’s proprietary C2 Technology, it improves nutrient availability and microbial activity in compacted or depleted soils. The granular format allows seamless integration into dry fertilizer programs, making it both effective and easy to apply.
Radiate Plus, a foliar-applied growth stimulant, targets early root and shoot development. Its blend of IBA, Kinetin, and essential nutrients supports strong root systems that improve water and nutrient access—especially beneficial in moisture-variable climates common to Western Canada. The product is compatible with many tank-mix partners and is suitable for a wide range of crops including cereals, canola, and legumes.
Prevade, a vegetable oil-based soil modifier, enhances herbicide efficacy by improving soil retention and reducing leaching. Tailored for pre-plant and pre-emergent applications, Prevade strengthens early-season weed control—critical for protecting yield potential in crops like soybeans, lentils, and cereals.
All three products will be showcased at the 2025 Ag in Motion expo, taking place July 15–17 in Langham, Saskatchewan. More information is available at www.lovelandproducts.ca.
