Lactalis Canada, the Canadian dairy leader behind iconic brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia and a subsidiary of France-based Lactalis Group, is pleased to announce the appointment of Alexander Benedet to the position of Vice President, Customer Strategy & Development, effective January 9, 2023. In this position, Alexander will be responsible for building and leading the Revenue Growth Management, Ecommerce & Shopper Marketing, Sales Operations and Business Development teams under a newly created centre of excellence for the Commercial function at Lactalis Canada.
“We’re excited to welcome Alexander to Lactalis Canada as Vice President, Customer Strategy and Development,” said Mark Taylor, President and CEO, Lactalis Canada. “With Lactalis Canada’s continued growth and commitment to service excellence, Alexander will be integral to aligning sales processes and business development across our fluid, cheese and yogourt divisions and working closely with our key customers so that we can optimally deliver on their respective plans and strategies.”
“I’m thrilled to be joining Lactalis Canada at this critical point for the business where I can not only play a role in the company’s continued transformation, but also help respond to evolving customer needs and consumer expectations,” said Alexander Benedet, Vice President, Customer Strategy & Development, Lactalis Canada. “I look forward to contributing to Lactalis Canada’s growth and success and collaborating with our customers to bring the best of dairy to Canadians through our high-quality brands and products.”
Alexander boasts over 20 years of experience in progressive leadership roles within Consumer Packaged Goods. He was most recently at General Mills where he served as Vice President of Sales Strategy, Capabilities and Planning. Prior to that, he was the Vice President of Marketing and has held multiple leadership roles in Finance with the company.
About Lactalis Canada Inc.
With 140 years of brand heritage, Lactalis Canada is committed to enriching and nurturing the lives of Canadians by producing nutritious and great tasting dairy products. Named on Forbes 2022 list of Canada’s Best Employers, Lactalis Canada directly employs 4,000 Canadians, supports hundreds of farming families and contributes to the livelihoods of thousands of Canadians who provide essential services to Lactalis Canada’s more than 30 operating sites including 19 manufacturing facilities. The company’s iconic brands include Cracker Barrel, Black Diamond, P’tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, Khaas, siggi’s, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Galbani, and Président. Lactalis Canada’s commitment to responsible and sustainable growth has been recognized with the 2021 Canadian Grocer Impact Award for Sustainability and its CDN $2.9 million investment to the communities in which it operates. Lactalis Canada is part of Lactalis Group, the world’s leading dairy company, headquartered in Laval, France. For more information, visit www.lactalis.ca.