The August 7, 2025 market at Oberholtzer Dairy Cattle & Auction Co. in Loyal, Wisconsin, showcased strong prices for top-quality dairy cattle, steady demand for calves, and a varied hay market influenced by quality differences.
Dairy Cow Prices
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Top dairy cows: $3,000 – $3,750
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Good-quality cows: $2,500 – $2,900
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Lower-quality cows: $2,400 and down
Springing Heifers
The sale featured an outstanding lineup of springing heifers, with strong bidding for top animals:
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Top 40 head: $3,000 – $4,350
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High seller: Registered Red & White springer at $4,350 (Dave Bollig, Belleville)
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Other notable sales:
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3 head at $3,825 (Den Mar Farms, Oshkosh)
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4 head at $3,650 (Jeryl Martin, Ashland)
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6 head from $3,450 to $3,600 (John Brokish, Cuba City)
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Many quality heifers: $2,500 – $2,900
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Light and lower quality: $2,400 and down
Open Heifers and Calves
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Open Holstein heifers:
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600–900 lbs: $1,800 – $2,550
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300–550 lbs: $1,300 – $1,800
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Holstein calves: $450 – $700
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Open Jersey heifers:
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385–500 lbs: $1,150
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Jersey calves: $375 – $475
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Black calves: $1,025 – $1,370
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Holstein bull calves: $700 – $950
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Jerseys: $125 – $475
Market Cows
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Most sold between $1.20 – $1.67/lb
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Only 10 head sold below $1.20/lb
Hay Market
Quality played a major role in hay prices:
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3×4 alfalfa: $52.50 – $60/bale
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3×3 alfalfa: $45/bale
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3×3 grass: $20 – $45/bale (wet/moldy at $5)
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3×3 straw: $22.50/bale
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Round grass: $10 – $35/bale (moldy $2.50 – $7.50)
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Small squares: $0.25/bale
Market Overview:
The dairy cattle market remains competitive, with strong prices for top-producing cows and springing heifers. Calf and open heifer values continue to reflect steady demand. The hay market shows a wide price range, heavily influenced by bale size, forage type, and quality.
