Ag Software Developer AgNition To Merge With Synthesis


Source: Synthesis Agri-Food Network news release

After 10 years of successfully building leading edge mobile apps and software for the agricultural industry, AgNition will transition to become part of Synthesis Agrifood Network. A Guelph-based development shop, AgNition is known for its creation of innovative mobile resources for government, agribusiness and farm organizations.

“This move represents a natural evolution for AgNition, away from developing native apps that serve a very specific purpose, to a broader approach, to building B2B platforms for digital record keeping and content creation for extension,” explains Rob Hannam, AgNition founder and president of Synthesis. “We are excited about this new direction for AgNition and look forward to working with clients to meet their digital development needs.”

Both companies have similar principles and ambitions – to provide a much-needed service to the agri-food sector, building digital solutions. Hannam says, that given the similarity in clients and services provided by both companies, he expects the transition to the Synthesis team to be seamless. “Synthesis will continue to serve and support all projects, while offering additional services like strategic planning, marketing and communications support and consulting.”

AgNition was one of the first mobile development players to focus on agriculture. ScoutDoc was a ground breaking, iPad supported scouting app and it led to the proprietary VeriField record keeping software platform that is used today by seed development companies in Canada and the U.S. The company was a pioneer in the field of application development and design to meet specific needs and resources for Canadian farmers. The long list of custom-built apps includes two of the most downloaded and visited apps in Ontario agriculture, the Pest Manager app and SellSmart, an Ontario focused grain pricing app.

“I would like to thank Peter Gredig, an AgNition co-founder who was a driving force in working with clients to take projects from an idea to a finished product. He knew farmers would embrace mobile technology and his passion for building intuitive, high value mobile tools was instrumental in making AgNition successful,” says Hannam. Gredig will be stepping back from AgNition as it transitions to Synthesis to focus on other industry opportunities.

Hannam explains AgNition’s transition comes at a time when technology needs are changing saying, “we knew that a native mobile app development company like AgNition would have a lifespan when we created the company.” He notes that, while demand for mobile friendly tools and resources is still strong, the process has shifted to web-based development and more comprehensive software platforms for use across multiple devices.